Digital marketing 'trail markers' can help brands find the right pathDigital marketing 'trail markers' can help brands find the right path
In this session at Natural Products Expo West 2017, Beau Haralson, co-founder of Clymb Marketing, acts as a guide to marketing strategies and digital tools that will activate consumers.
April 13, 2017
"I think marketing can be this journey ... we just need to find those trail markers and take small incremental steps to complete one path."
—Beau Haralson, Clymb Marketing
Part 1: Philosophy and practice
Digital marketing trail map for delivering $5 for every $1 spent on advertising.
The two most popular approaches to marketing.
Part 2: The path to direct sales
Determining your product market fit and choosing a traffic source.
Detailed strategy to activate consumers using a digital content funnel.
Part 3: Take your customer on a journey
Using the strategy in real time.
Selling to businesses and working with competitors.
Part 4: What's the right path?
Applying the CVO process.
How climbing backcountry trails can be a metaphor for marketing.
Part 5: Questions and answers
How to create a quality "lead magnet."
How to determine your marketing spend in terms of revenue.
This session—How to Use Your Digital Presence to Activate Consumers—was recorded at Natural Products Expo West 2017. Click "download" below to access the presentation slides.
You May Also Like
Expo East celebrated innovations, ideas that help the industry growSep 29, 2023
Vision 2030: Insights from Today’s State of Natural You Can UseSep 29, 2023
Notable trends a New Hope editor captured at Expo EastSep 28, 2023
CPG veterans launch equity investment firm for purpose-driven brandsSep 28, 2023