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First things first: Patents matter to your brand strategy

Hannah Esper

May 30, 2017

1 Min Read
First things first: Patents matter to your brand strategy

I was young at the time, I said ‘what’s a patent?’

You know you have a great idea, but how do you prevent others from copying it?

Benjamin Stern, creator of planet-friendly shampoo company Nohbo, tells us steps he took to secure the intellectual property of his innovative product after a major CPG company took notice.

 Watch Stern’s keynote at Natural Products Business School at Natural Products Expo West 2017.

About the Author(s)

Hannah Esper

Managing Editor, New Hope Network

Hannah Esper is the Managing Editor for New Hope Network’s Nutrition Business Journal. She’s an editorial professional with more than 10 years’ experience of creating content strategies and overseeing their implementation process.  

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