June 3, 2013

GoodBelly’s most valuable marketing tool

The Boulder, Colo.-based probiotic drink brand has exploded in recent years, thanks in part to awesome products but also to top-notch marketing. What’s the most effective piece of GoodBelly’s strategy? Todd Beckman, cofounder of NextFoods, the maker of GoodBelly, reveals his company’s token tool. Watch and learn from the best.

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