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Goodwolf awarded Pitch Slam win at Expo East 2019Goodwolf awarded Pitch Slam win at Expo East 2019

The Portland, Oregon-based brand impressed this year's judges with its gut-healthy, sparkling probiotic beverage.

Hannah Esper

September 16, 2019

Keenan Smith, founder and CEO of Goodwolf, took home the top prize at this year's Natural Products Expo East Pitch Slam.

Goodwolf makes water kefir, a raw, living probiotic drink from traditionally fermented kefir crystals. Capitalizing on two fast-moving categories—kombucha and sparkling water—Smith, who is a former natural foods sales broker, decided to put his energy and expertise into his own company. Here, he explains the origins of kefir crystals (is it extraterrestrial?), as well as the legend of the two wolves and the evolution of the Goodwolf brand. 

About the Author(s)

Hannah Esper

New Hope Network

Hannah oversees day-to-day production of digital content, e-newsletters and social media for newhope.com, connecting natural products brands with valuable content to help them to do better business.

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