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GT Dave on changing and keeping up with a changed natural products industry – Fodder podcast

In this episode of the Fodder podcast, GT Dave, the man who birthed a kombucha craze, talks about what it takes to remain competitive today.

Christine Kapperman

June 10, 2020

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Twenty-five years ago GT Dave started brewing kombucha in his parents’ home and evangelizing the fermented beverage to anyone who would listen and take a sip of the then-unfamiliar brew.

Today, GT’s Living Foods is a billion-dollar food platform. Kombucha still stands at the forefront of the company’s product offerings. Tea, kefir, shots and yogurt build on the living food offerings.

Innovation remains key for GT, but it’s a pressure he feels, too.

gt dave with kombucha taps for Fodder

“Innovation is our lifeblood,” he says. “I think that’s what most companies need to do these days to stay relevant is, to constantly be moving forward, and definitely not getting complacent, because those who get complacent are those who will lose.”

Yet, GT cautions, just because a business can innovate doesn’t mean it should. Listen in to this episode of Fodder to understand how he balances the pressure, when to let it go, what servant leadership means to him and what worries him about the changing natural products industry.

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About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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