Hodo Foods CEO delves into the brand's well-earned success in 2020 and beyond

Find out how this plant-based food brand expanded from farmer's markets to every Chipotle and thousands of grocery stores by focusing on quality, innovation and empathy for its employees.

Ryan Pintado-Vertner, Founder and Principal

October 22, 2020

Minh Tsai, founder and CEO of Hodo Foods, quietly built one of the most influential food brands in the U.S. by channeling the empathy that was instilled in him by virtue of being a Vietnamese refugee. In this interview, Tsai shares how his mission-driven company combined "old school" business fundamentals with artisanal craft, a commitment to justice and the environment and a healthy dose of luck to run the table in tofu.

Listen to learn how to apply lessons learned from iconic brands like Blue Bottle Coffee, Cowgirl Creamery, Acme Bread and Niman Ranch, which were all founded around the same time as Hodo; find out why a commitment to worker safety and cross training prepared the company for COVID-19 and uncover the importance of using new platforms for connecting with retailers such as New Hope Network's Spark Change initiative.

About the Author(s)

Ryan Pintado-Vertner

Founder and Principal, Smoketown

Ryan Pintado-Vertner is founder and principal of Smoketown, a boutique consultancy that delivers consumer-driven marketing, strategy and growth solutions for emerging brands, including growth strategy, outsourced marketing services, and custom consumer research. Ryan has 13 years of CPG leadership experience.

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