How a surefire digital marketing strategy turned Wild Zora around
In this Natural Products Expo West 2019 session, Wild Zora Foods CEO Joshua Tabin shares the wild ride of honing a digital marketing strategy and quickly redirecting course from profit loss to tremendous brand success.
March 25, 2019
“In business, marketing and life, focus is power.”
—Joshua Tabin, Wild Zora
Video highlights:
After experiencing success with brand visibility and selling in various brick-and-mortar stores, Wild Zora started to lose money quickly. The team decided to change strategy and put the brick-and-mortar retail on autopilot to focus on digital marketing.
They were selling about $3,000 a month on Amazon and within nine months of honing a digital strategy, they started selling more than $3,000 a day on the online platform.
In digital marketing, there are many channels and they are all interrelated. Tabin explains why you have to work on every channel.
An in-depth view of Wild Zora's strategy in each digital marketing channel.
How to start creating an entrepreneurial operating system (EOS).
This session—Keynote: Digital Marketing--Getting It Done—was recorded at Natural Products Expo West 2019. Click "download" below to access the presentation slides.
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