How can I keep the FTC off my back?How can I keep the FTC off my back?
May 1, 2015
To keep the Federal Trade Commission from knocking down your doors, every single claim you make about your natural product—on packaging, on your website, at trade shows—must be accurate and backed by evidence. But you can also be held responsible for the things people who use your product say. Attorneys Ivan Wasserman, partner at Manatt, Phelps & Phillips LLP, and Justin Prochnow, shareholder at Greenberg Traurig LLP, share some surprising reasons why natural and organic product companies have been nailed by the FTC in the past, and offer expert advice for avoiding the same fate.
You May Also Like
Meati Foods' MushroomRoot patent demonstrates benefits of AIOct 04, 2023
Authenticity matters: How brands can stay true to—and communicate—their valuesSep 29, 2023
Looking for food investors? 6 takeaways from Jennifer StojkovicOct 03, 2023
September investments: Funding for hot food and beverage brandsSep 29, 2023