June 3, 2013

How do I ask family and friends for startup cash?

You don’t want Thanksgiving dinner to become Awkwardsville, where Uncle Bob is miffed his investment in your natural food idea hasn’t paid him back in gold or Mom’s barking business advice at you because she thinks her donation made her an owner. Asking family and friends for capital isn’t easy or without emotion. Todd Woloson, founder and former CEO of Izze Beverage Co., offers expert advice on how to do it right.

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