How do you measure a brand’s value?

July 29, 2013

New Hope logo in a gray background | New Hope

When it comes to the true value of a brand, it’s not all about the Benjamins. Your startup story, your passions, your name—all these little details carry serious cachet. Adam Butler, cofounder and director of collaboration at The Butler Bros, helps us see what really makes the best brands shine for years and years to come.

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