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How Fresh Bellies is training young palates

This mom and founder discovered there was a gap in the baby food category.

Hannah Esper

November 10, 2017

Over the past couple of years, the baby food category has exploded with better-for-baby options. Despite the progression, Saskia Sorrosa felt there was still something lacking. Fruit sugars are often still prominent, masking the flavors of the vegetables so the babies aren't introduced to the savory taste of them.

Motivated by this disservice, Sorrosa set out to create a new generation of adventurous eaters with her company Fresh Bellies, which blends vegetables like bell peppers and Swiss chard with spices like garlic and thyme. In recognition for her efforts in training little one's palates before they develop aversions, we awarded Fresh Bellies the NEXTY Award for Best New Natural Kid's Product at Natural Products Expo East 2017. Here, Sorrosa shares what she believes sets Fresh Bellies apart.

About the Author(s)

Hannah Esper

Managing Editor, New Hope Network

Hannah Esper is the Managing Editor for New Hope Network’s Nutrition Business Journal. She’s an editorial professional with more than 10 years’ experience of creating content strategies and overseeing their implementation process.  

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