July 29, 2013

How important is transparency in brand building?

Natural and organic shoppers are savvy label readers with inquiring minds. They want to know what ingredients are in the foods and beverages they buy, as well as who’s creating these products and why. Does your new business have anything to hide? No? That’s great, says branding expert Adam Butler, cofounder and director of collaboration at The Butler Bros. Now start sharing your story.

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