How Kite Hill is bringing more consumers to plant-based dairy

Born out of a frustration that conventional dairy production harms the environment, Kite Hill offers almond milk-based solutions to consumers who don't want to give up eating cheese or yogurt. Most people's associations with plant-based dairy are not good ones, however, as historically cheese and yogurt alternatives attempted to mimic with oily or chalky ingredients, binders, gums and more. But, according to CEO Matthew Sade, education through sampling is key to attract (and keep) consumers. Here, Sade explains merchandising strategies, the importance of attracting flexitarians to the nondairy category and more.