June 26, 2013

How should I test my product’s shelf life?

Entrepreneurs need to know how long their new natural or organic food or supplement will stay sellable on the shelf. This data informs a bunch of business decisions, from packaging to promotions. So do you just sit around watching the clock, waiting for your food to rot? Maybe not. Mary Mulry, president of FoodWise Inc., shares a sound shelf-life-testing strategy.

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