How SoapBox makes mission profitableHow SoapBox makes mission profitable
November 26, 2013
You want to integrate social mission into your natural products company's DNA, but how can you make sure you have the margin and the turns to make that mission profitable? Make no mistake, a socially-conscious business is still a business, and to have an impact you need to stay afloat and grow. David Simnick, whose company SoapBox has unique charities tied to each of its soap SKUs, learned the hard way that it's not just mission that sells your product—it's product quality too.
You May Also Like
Expo East celebrated innovations, ideas that help the industry growSep 29, 2023
Vision 2030: Insights from Today’s State of Natural You Can UseSep 29, 2023
Notable trends a New Hope editor captured at Expo EastSep 28, 2023
CPG veterans launch equity investment firm for purpose-driven brandsSep 28, 2023