How to disrupt the plant-based foods marketplace

Plant-based food industry leaders discuss global trends, and the challenges and successes in the plant-based marketplace as new ingredients emerge and consumers demand a variety of healthy, tasteful, high-quality options.

October 21, 2017

3 Min Read
How to disrupt the plant-based foods marketplace

“This is the most exciting time I’ve ever seen in the food industry, just because there is so much opportunity. Every category is ripe for disruption.”
–Barbara Bruckner Sphizner

Part 1: Consumer trends 

  • Latest survey reveals plant-based diets are becoming more mainstream.  

  • Food launches with vegetarian claims are up 60 percent. 

  • Overview of top protein ingredients and growth categories. 


Part 2: Process of product innovation 

  • Strategies for successful product development.

  • Emerging ingredients and commercialization. 


Part 3: How we grow 

  • Successful growth through "taste, innovation and expertise."  

  • Health-conscious consumption trends result in demand for better quality, premium products. 


Part 4: What’s new on the Expo East show floor  

  • Exciting new and innovative plant-based products. 

  • Plant-based products matter not only for health or environmental reasons, but also for taste, education and discovery. 


Part 5: Q&A 

  • What are your views on the clean meat industry? 

  • What affects price and will plant-based products become more affordable?

  • In addition to policy, what do you see as a role of Big Food and the challenges around supply and cost in agriculture? 

  • How do you persuade non-vegetarians about the value of plant-based products without being patronizing? 

This session—Product Innovation: A Current Snapshot & Predictions for the Future of Plant-Based Foods—was recorded at Natural Products Expo East 2017. Click "download" to access the presentation slides. 

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