How to do a great job of demoing at your expo booth

As your team is getting ready to showcase your innovative products at Natural Products Expo West 2020, have you thought about your brand’s demoing strategy?

Beyond booth setup, finding success on the trade show floor also involves correct and innovative demoing. There’s much to consider when mapping out your brand’s plan, but here, we’ve gathered advice from industry leaders to help make it easy.

Whether you’re an Expo West newbie or a seasoned exhibitor, take these recommendations with you to the show.

The Standards Expert

Often compliance is not the first thing in mind when demoing one’s products at their booth. Besides the health department rules (such as using gloves, hairnets, sneeze guards, etc.), there are a few sampling rules that should be considered. To have a successful and compliant demo, following our Sampling Standards Section C1 is key. Perhaps most important to note is a list of ingredients and any allergen warnings is imperative!

–Michelle Zerbib: Director of Standards, New Hope Network

The Retail Expert

Be allergy aware. And don’t take expo attendees’ dietary concerns lightly. If a brand has a dairy-free product, it makes sense that any other products being served at a booth also be dairy free. This isn’t always the case. Consider values alignment and top eight allergens. Additionally, make sure booth staff know product ingredients, how they are sourced and any potential allergens. Then go the next step and do the same for any additional items, such as crackers or breads, you may serve to show off your natural product.

–Christine Kapperman: Senior Director of Content, New Hope Network

Brands that stand out: Numi Organic Tea and Caulipower

Numi co

—Maria Emmer-Aanes: Senior Vice President of Marketing, Numi Organic Tea

We strive

As a brand, we definitely don't take ourselves too seriously and we hope that carries over to our booth design and experience. We always incorporate our “punny" packaging and feature our favorite testimonials from Caulipower fans, the inspiration for every meal hack we do. We also staff our booths with the best brand ambassadors in the business: Caulipower staff. Their passion and commitment comes to life in every interaction. Don’t believe me? Well, let’s just say that Caulipower's CFO sure can spin an awfully mean prize wheel!

—Gail Becker: Founder and CEO, Caulipower