How to grow your business into a 'small giant'How to grow your business into a 'small giant'
Author Bo Burlingham has spent decades studying entrepreneurs and their companies. Here, he shares what great companies have in common.
May 31, 2018
“When a business has mojo, you want to work for that business; you want to buy from it; you want to sell to it; you want to wear its T-shirts and caps.”
—Bo Burlingham, author
Part 1: Small giants know what kind of company they want to build
A big company is not necessarily a great company.
Leaders of great companies have their own definitions of success, including being unique.
Part 2: What makes companies great?
Peer companies recognize their excellence in the field.
They contribute to and are influenced by their communities.
They don’t grow so big that employees don’t know one another.
Part 3: Leaders of great companies have a vision
Their founders know who they are and what they want.
Clif Bar’s Gary Erickson passed on selling his company because it didn’t feel right.
Part 4: Building great relationships is key to growing a great company
By choice, small giants grow where they are planted.
Employees come first, because they directly influence the customers’ experiences.
Part 5: Keep one eye on the bottom line, but maintain your passion for work
Even great companies must adapt to change or lose business.
Success comes down to leadership and relationships.
Part 6: Audience members seek day-to-day advice
Make the customer feel as though you care about them personally.
Study other companies and learn from them.
This session—Small giants: Understanding What It Takes to Grow a Great Company—was recorded at Natural Products Expo West 2018.
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