Author Bo Burlingham has spent decades studying entrepreneurs and their companies. Here, he shares what great companies have in common.

1 Min Read
How to grow your business into a 'small giant'

“When a business has mojo, you want to work for that business; you want to buy from it; you want to sell to it; you want to wear its T-shirts and caps.”

—Bo Burlingham, author

Part 1: Small giants know what kind of company they want to build


  • A big company is not necessarily a great company.

  • Leaders of great companies have their own definitions of success, including being unique.



Part 2: What makes companies great?


  • Peer companies recognize their excellence in the field.

  • They contribute to and are influenced by their communities.

  • They don’t grow so big that employees don’t know one another.



Part 3: Leaders of great companies have a vision


  • Their founders know who they are and what they want.

  • Clif Bar’s Gary Erickson passed on selling his company because it didn’t feel right.



Part 4: Building great relationships is key to growing a great company


  • By choice, small giants grow where they are planted.

  • Employees come first, because they directly influence the customers’ experiences.



Part 5: Keep one eye on the bottom line, but maintain your passion for work


  • Even great companies must adapt to change or lose business.

  • Success comes down to leadership and relationships.



Part 6: Audience members seek day-to-day advice


  • Make the customer feel as though you care about them personally.

  • Study other companies and learn from them.


This session—Small giants: Understanding What It Takes to Grow a Great Company—was recorded at Natural Products Expo West 2018.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like