June 3, 2013

How will innovative packaging help sell my healthy food?

In the natural and organic food space, you’re selling so much more than great taste. You want to communicate to consumers your product’s health attributes, sustainability, sourcing and so much more. Your packaging is your template, so make sure it’s interesting, innovative and eye-catching. Todd Beckman, former vice president of business development and operations at WhiteWave Foods and cofounder of NextFoods, explains how.

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