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Ibraheem Basir of Project Potluck receives Justice Award at Expo West

New Hope Network's new Justice Award honors organizations such as Project Potluck for supporting people of color in the natural products industry.

Fran Schoenwetter, Content Marketing Director, Supply

April 4, 2022

This year, New Hope Network replaced its Hall of Legends Awards with the first Community Purpose and Impact Awards, which recognize people and organizations working to move the natural products industry forward.

New Hope Network's Content Marketing Director Fran Schoenwetter presented the awards on March 10 at Natural Products Expo West. This year, the Justice Award was presented to two organizations for significant accomplishments in the areas of food justice, climate justice or healthy food access.

Ibraheem Basir, founder of A Dozen Cousins, accepted the award on behalf of Project Potluck. The goal of Project Potluck is to help people of color build successful companies and career in the consumer packaged goods industry.

"It’s important that the people who are building these businesses, who are running these businesses, look like the people who ultimately want to use (those products)," Bashir says in the interview.

The other organization honored with the Justice Award was (included), a membership collective for BIPOC top executives in CPG who are dedicated to amplifying the voices of people of color, as well as the brands they own, in the natural products industry. (Watch the Included video here.)

In addition to the Justice Award, individuals, activists, businesses and organizations are eligible for these honors:

  • Ecosystem Award—For meaningful action to improve, connect or align the purpose-driven natural products industry ecosystem.

  • Health Award—Received by Dr. Tieraona Low Dog for meaningful accomplishments in the areas of human health or nutrition.

  • Justice Award—For significant accomplishments in the areas of food justice, climate justice or healthy food access.

  • Joy Award—For purposeful efforts to bring more joy to the natural products ecosystem or to consumers.

  • Regeneration and Sustainability Award—For consequential activity related to regenerative agriculture, stewardship, sustainability or regenerative business.

  • Prosperity Award—Presented to Mid-Day Squares for achieving success while not losing sight of integrity or while being accomplished in the areas of health, joy, justice, sustainability or purpose.

About the Author(s)

Fran Schoenwetter

Content Marketing Director, Supply, Informa Markets, Health & Nutrition

A strategic communications specialist, Fran has served Natural Products Industry with commitment and passion for decades. Her present role as Content Marketing Director, Supply is a synergy of academic communications credentials and vast market-facing experience in natural products retail, wholesale, brand management, and product formulation. Fran produces content that informs, engages, and provokes new thinking in a world of shifting paradigms, optimizing audience engagement. Her forward thinking content programs have been prestigiously recognized by Folio, including top honors, best B2B Content Marketing. 

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