Introducing omnichannel opportunities for natural products brands

Betsy McGinn of McGinn eComm Consulting embarked on the e-commerce path 12 years ago with then-emerging brand Seventh Generation. In this Natural Products Expo West 2019 session, she introduces the concept of omnichannel and gives an insightful overview of today’s marketplace and why e-commerce isn’t necessarily the villain, despite 12,000 retail stores closing in 2018.

Molly McCahan

April 3, 2019

1 Min Read

"There’s an incredible opportunity as the barriers to entry go away and as people lose trust in conventional brands.”

—Betsy McGinn, McGinn eComm Consulting


  • Some 87% of sales are still happening in brick-and-mortar retail stores.

  • Learn the definition of omnichannel.

  • “It’s not just about selling in different or multiple channels, it’s more about connecting with the consumer where they live," according to Hubspot.

  • In the last eight years, the top 25 grocery companies have lost $18 billion in market share.

  • Emerging brands are growing by 19%, while conventional brands are declining at the same rate. 

This session—Fueling Sales in an Omnichannel World: Introduction and Overview—was recorded at Natural Products Expo West 2019. 

About the Author(s)

Molly McCahan

Molly McCahan is a freelance writer.

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