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J.E.D.I. 3.0 Workshop I: Become a brand hero

Marketing expert MaryAnne Howland talks about being intentional when implementing or elevating human values such as living wages or mitigating climate change.

Victoria A.F. Camron

August 10, 2022

2 Min Read
justice equity diversity inclusion human values branding
Alamy

MaryAnne Howland is dedicated to making the world a more just, equitable and inclusive planet on which to live.

A leader in inclusive marketing and branding communications aimed at creating equitable social impact, Howland works with CPG brands in the natural products industry to create culturally inclusive missions, which in turn help improve food systems and promote a regenerative economy.

For New Hope Network's Natural Products Business School, Howland hosted a session, "Diversity of America Defines the Food Industry," a preview of which is available here.

In addition, she created series of eight J.E.D.I. 3.0 workshops that are available at no cost to anyone who registers on the NPEV.com platform. Watch this preview of the first session, Brand bolding: Intentionality and the language of leadership.

The other sessions, listed below, will be rolled out on NewHope.com over the next several weeks:

  • What is full inclusion? Zero waste of time and talent.

  • Defining equity from scratch: What are you willing to gain?

  • Success in rare air: Opportunity from fresh perspective.

  • Building equity in a reputation for “?”: The power of influence and partnerships, who should you know?

  • Influencing public policy: Who are you willing to fight for?

  • Accountability: It’s not just public, it’s personal.

  • The new you.

Related:Technology, J.E.D.I. are key to natural products' growth, data show

As the president and CEO of Ibis Communications and the founder and CEO of Global Diversity Leadership Exchange,  Howland frequently speaks on J.E.D.I. issues—justice, equity, diversity and inclusion. At Natural Products Expo West in March, Howland led a panel discussion, "Keep J.E.D.I. in mind when building supply networks" Read a summary here.

Howland's Natural Products Business School session is available to NPEV All-Access members. (See below.)

Natural Products Expo Virtual | Natural Products NPEV Community

To learn more about these products and other brands head over to NPEV. Not yet registered? Register for free here. For more information about becoming an All-Access Member of Natural Products Expo Virtual Community and to obtain access to premium on demand and live content, industry benefits, buyer meetings and more throughout 2022, please click here

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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