Like your co-packer? Put a ring on it
November 11, 2013
![Like your co-packer? Put a ring on it Like your co-packer? Put a ring on it](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
If you’re really serious about launching your natural or organic product, and you’ve decided a contract manufacturer is the way to go, then you can’t be a commitment-phobe. Too many young entrepreneurs—often without even knowing it—send a clear message to contract manufacturers that they’re just not ready for a holy union. Gene Quast, vice president of sales and marketing at Century Foods International, shares his top tips for avoiding the most common new-brand mistake.
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