October 16, 2014

Make retailers keep on loving you

Landing a retail account is 1 percent of the battle. Go ahead, cheer, dance, celebrate, but know that you’re work is far from done. You have to maintain a solid relationship with the retailer or else her love for you and your new natural product will fade fast. So will your brand’s sales. Alek Ramoska, vice president of sales at Hope Foods, doles out expert advice for entrepreneurs who want to keep their wares on retail shelves.   

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