The Natural List – Forbes' Chloe Sorvino puts a fork in unethical meat production

In this episode, we examine the complex world of meat production and how redistributing capital can help build a healthier food industry.

New Hope Network staff

February 29, 2024

44 Min Listen

Can the future of meat be sustainable or equitable? Chloe Sorvino, author of "Raw Deal," argues it depends on who gets the money. In this episode of The Natural List, we dive into Sorvino's key solution: redistributing investment dollars and aligning around sustainable meat models. Plus, hosts Jessica Rubino and Adrienne Smith champion the change makers who are doing beef and poultry better.

In this episode:   

  • 2:00 – How Chloe Sorvino is exposing our food system’s greatest challenges.

  • 4:20 – Introducing Chloe live from the Boulder Bookstore!

  • 8:30 – The inspiration behind Chloe’s book, the “Raw Deal.”

  • 14:59 – Consolidation, environmental desecration and dumb money: The demise of the meat industry.

  • 20:30 – Why alternative finance is the future of ethical meat.

  • 24:40 – Chloe's food industry hot takes.

  • 32:50 – Shifting power dynamics in the CPG industry.

  • 3:30 – It's time for The List – NEXTY Finalist edition! 

Brands featured in this episode’s segment of The List: Force of Nature, Cooks Venture, Meati Foods, Farmer Focus, Pasturebird and Mosa Meat.

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.    

Interested in being a guest on The Natural List? Email us at [email protected]

Our guest

Chloe Sorvino


Chloe Sorvino is the author of Raw Deal: Hidden Corruption, Corporate Greed and the Fight for the Future of Meat and leads coverage of food, drink and agriculture at Forbes Magazine. Nearly a decade of reporting at Forbes has taken her to In-N-Out Burger’s secret test kitchen, drought-ridden farms in California’s Central Valley, burnt-out national forests logged by a timber billionaire, and Costco's rotisserie chicken slaughterhouse in Nebraska. Sorvino serves as a steward on the Forbes Union unit council. Her work has been featured in the Los Angeles Times, NPR, Fast CompanyFinancial Times, The New York Times, New York Magazine, Civil Eats, Modern Farmer, Salon and many more. (Photo by Nick Rice)

Your hosts 

About Jessica Rubino  


Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith  


Adrienne Smith is the director of content for and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País

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