November 4, 2013

Never say this to a retailer

You know your organic herbal teas taste great and calm nerves. Now you just have to convince retailers. But how you approach them with this info makes all the difference. Pitch it properly and you may land your brand on store shelves. Say the wrong thing and buyers will show you door. Michael Kanter, co-owner of Cambridge Naturals in Cambridge, Mass., tells us what to never, ever say when presenting a new natural product.

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