July 6, 2011

3 Min Read
New product launches ripe to harvest for retailers across the healthy living sector

BOULDER, Colo. (July 6, 2011) - Natural Products Expo East, the largest East Coast trade event delivering the latest in natural, organic and healthy living products returns to its roots in Baltimore, Maryland, September 21 – 24, 2011. Co-located with Expo East will be All Things Organic-BioFach America and The Organic Summit, defining this show as the epicenter of organic business in the United States.

This recession-resilient trade show continues to attract up to 25,000 attendees from across the globe to engage with thousands of brands. There is no denying the strength of this industry, as the Natural Foods Merchandiser Market Overview just reported—"the natural products industry climbed to $81 billion in total revenue last year, 7% over 2009, showing that consumers are spending again, returning to natural products stores, and that this market is healthy and growing."

"An amazing crop of new product and brand launches will be revealed on the show floor this September. With this significant influx of exhibits we have brought back the New Products Pavilion, which is sure to be where the buzz of the show initiates," said Erica Stone, show director. A sampling of new brands on the scene at Expo East include Glutino, Freshpet, Honest Label Foods and SIPP.

This year's keynote address will be given by Daniel H. Pink; the New York Times best-selling author will speak to new motivation techniques for yourself and your staff. Laurie David, environmentalist, producer and author, also joins the education docket speaking to the positive impact adults and kids alike can have on our planet. The latest in business management, consumer trends, product development and Women In Naturals will deliver a comprehensive educational opportunity for any attendee of Expo East and The Organic Summit.

As more and more Americans seek healthy living choices to elevate their own lives, the demand for new products from all categories represented at Natural Products Expo East—organic, natural, specialty and gourmet foods, beauty, natural living, pet and supplements—grows across a broad retail spectrum. Expo East is where anyone invested in the healthy living business will convene and connect.

Press Registration is now open for the show, secure your credentials here.
Natural Products Expo East is open to a professional audience of media, manufacturers, buyers and industry members. It is NOT open to the general public.

To arrange a pre-show interview about Natural Products Expo East, or for more information on the Natural Foods Merchandiser 2010 Market Overview report please contact: [email protected].


Attended by as many as 25,000 industry professionals and featuring thousands of exhibits, Natural Products Expo East is the largest natural, organic, and healthy products trade show on the East Coast. With the newest and best-selling products and branded ingredients available this show features the best in organic at All Things Organic-BioFach America, offers an extensive retailer training program and provides an advocacy platform through a strategic partnership with Natural Products Association East. Natural Products Expo East is ranked as one of the top 200 tradeshows in the US.

New Hope Natural Media, a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com .

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