Listen to Fresh Thyme Market's Jonathan Lawrence, senior director of grocery and natural living, talk innovation and retail strategy for brands in this interview originally hosted on NPEV.

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Jonathan Lawrence Fresh Thyme podcast

"Wellness Reimagined" was the theme of May 11's virtual Retail Discovery Session on the Natural Products Expo Virtual platform. In addition to trends and data presentations from New Hope Network and SPINS, New Hope's Executive Director of Content Jessica Rubino interviewed Jonathan Lawrence of Fresh Thyme Market. 

In this clip, Lawrence discusses trends and innovation, as well as what brands need to do to get on shelf at this important (mainly) Midwestern chain.


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The NPEV Retail Discovery Sessions were created to support brand and retail connections in a focused, efficient format. Each session will feature trend and retail insights from New Hope Network and SPINS, along with a different group of featured retailers including PCC Markets, Fresh Thyme, MOM’s, Target, Thrive and others.

All-Access NPEV brand members may also get the chance to meet directly with these retail buyers through the NPEV Community platform, thanks to curated recommendations provided by New Hope Network and based on brand and buyer needs. Other buyers are invited to attend, as well as set up their own meetings with NPEV All-Access brands. The next Retail Discovery Session will take place on July 13, and will focus on "Purpose-driven Brands."

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