Putting mission forward and setting it back – Fodder podcast

Shaka Tea set out to grow a mission and a proud Hawaiian brand. In this episode of the Fodder podcast, we explore that mission and how the founders balance brand building and their purpose.

Christine Kapperman, Senior Content Director

November 12, 2020


Bella Hughes and Harrison Rice set out to build a Hawaiian company that fed a local economy and honored Hughes’ home islands. They turned to mamaki, a native Hawaiian nettle species known to offer a caffeine-free energy boost. And in 2016 Shaka Tea was born.

“We really believe what’s good for 'aina,' the land—and that’s true, sustainable agriculture that restores native ecosystems—is good for our communities,” Hughes said. “You’re growing something in a healthy way that’s healthy. So it’s good for our bodies, and our customers, and it's good for our economy.”

Along the way to a breakout 2020, including raising $4.1 million in its recent growth round, they have learned a few things about building a local economy, introducing an unknown ingredient to a wider audience and balancing a business on a mission with growing a food business (especially during fundraising).

We explore these topics and more in this episode of the Fodder podcast featuring Bella Hughes of Shaka Tea.

Listen to the Fodder podcast

Find us on the interwebs

This is the Fodder podcast powered by New Hope Network's Esca Bona platform. You can find the Fodder podcast here on newhope.com, Soundcloud, Spotify, Apple Podcasts, Google Play and other places you find your podcasts.

Have an "innovation for good food" idea we should consider for the Fodder podcast? Want to offer feedback on our latest episode? Email us at [email protected].

2020 Fodder podcast underwriters

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like