Reframing failure and maintaining work-life balance in a chaotic world - podcast

Amore Congelato founder Thereasa Black is a single mom, military veteran and emerging CPG star in the plant-based dairy space. Find out how this inspiring BIPOC entrepreneur gets it all done.

Ryan Pintado-Vertner, Founder and Principal

November 12, 2020

How did a Chobani Incubator brand founded by a single mother and military veteran start out as a promise to the founder's daughter and become a rising star in the plant-based dairy scene? Thereasa Black carries a heavier load than most can imagine. She could be redeployed to a combat zone at any moment and is raising a preschooler by herself, all while navigating the challenges of managing a gelato shop and building a CPG brand from scratch.

Here, Black shares how she is finding success despite COVID-19 and having to juggle so many hats in business and life.

In this podcast you'll learn:

  • How to reframe failure so that you can “catch yourself and keep it moving.”

  • How obsessive planning can facilitate progress.

  • How to foster connections with retailers through New Hope Network's virtual product discovery platform, Spark Change.


About the Author(s)

Ryan Pintado-Vertner

Founder and Principal, Smoketown

Ryan Pintado-Vertner is founder and principal of Smoketown, a boutique consultancy that delivers consumer-driven marketing, strategy and growth solutions for emerging brands, including growth strategy, outsourced marketing services, and custom consumer research. Ryan has 13 years of CPG leadership experience.

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