March 17, 2014

Should I take on a second brand?

Sometimes, while new natural products companies are still building business, they’re given the chance to acquire another brand from a fellow entrepreneur. Is this a smart move since it might increase your market share? Or will taking over another startup’s baby steal steam from yours? Alek Ramoska, vice president of sales at Hope Foods, has been down this road. Here, he shares his expert advice.

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