June 3, 2013

Should strangers be my product testers?

Of course your mom loves your organic lip balm. Your husband digs it too. Family members offer amazing support, but let’s face it: They’re likely a little biased. To get the best and most honest feedback, you may want to look beyond familiar faces. Liz Myslik, executive vice president of brand management at Fresca Foods, suggests these strategies for testing your goods.

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