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July 24, 2013

Start shooting video now

When's the best time to record your story? Right away, says Adam Butler, co-founder of Butler Bros branding agency. Consumers want to know why your company exists—show them. Take pictures and video of you and your partners chopping onions, unloading boxes, doing store demos, chatting with retailers. The more you can do to put a human face on your brand, the better consumers can relate to it.

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