The best media for brand buildingThe best media for brand building
July 29, 2013
In the old days, a startup natural products company may have purchased a bunch of print advertising space or paid for promotional mailers. My, how the media game has changed. These strategies may still work, but before young entrepreneurs shell out serious coin for advertising, they should really dig into all the free media available—and do it well. Branding and marketing expert Adam Butler, cofounder and director of collaboration at The Butler Bros, shares the best media for new businesses to explore.
You May Also Like
Expo East celebrated innovations, ideas that help the industry growSep 29, 2023
Vision 2030: Insights from Today’s State of Natural You Can UseSep 29, 2023
Notable trends a New Hope editor captured at Expo EastSep 28, 2023
CPG veterans launch equity investment firm for purpose-driven brandsSep 28, 2023