The biggest business strategy error to avoid

May 31, 2013

New Hope logo in a gray background | New Hope

Loving your natural product is unquestionably important. And while you’re eager to share it with others on a larger scale, are shoppers ready to buy it? What is it about your brand that will turn heads and command cash? John Grubb, managing partner of Sterling-Rice Group, wants you to answer these questions so you don’t make a common new-business strategy error.

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