February 19, 2019
Five top health and wellness influencers were hand selected by Jessie Shafer, New Hope’s Director of Influence & Influencer Programs, to represent key themes and important initiatives at Expo West 2019 and invited to be members of Natural Products Expo West’s first Fab 5 Influencer team.
The five themes: The importance of organic, women and diversity in the industry, plant-based innovation, protecting the planet, and connecting with the modern consumer are central themes in Expo West sessions and events this year, and representative of the big ideas that industry thought leaders and forward-thinking brands are championing, too. Follow this start-studded team on their journey to Expo West and also as they sleuth out new finds from the show floor to share with their audiences.
Each Fab 5 team member will be creating a video at the sponsor’s booth that aligns with their category. New Hope Network partnered with INSPO, a company that specializes in influencer video creation. Look for the Fab 5 team videos to be shared by the Fab 5 influencers and right here on newhope.com on Friday, March 8, and follow the #ExpoWestFab5 hashtag to see what this team is up to at the show!
Click through the gallery to meet the Fab 5 Influencer Team for Expo West.
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