February 19, 2019
![The Fab 5 Influencer Team for Expo West 2019 The Fab 5 Influencer Team for Expo West 2019](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt32c65b348028fd9f/64ff1c8bff0291008f29c956/1_11.png?width=700&auto=webp&quality=80&disable=upscale)
The Organic Advocate: The organic ecosystem is growing! #StepUpToOrganic with Catherine of Weelicious as she sips her way through the organic tea lineup at the Pukka booth (#1705), debuts her own organic sauces at the One Potato booth (#8922), and speaks at Innovations for Good in Organic (3/6 at 2 p.m.). Weelicious.com Instagram: @weelicious Sponsored by Pukka Herbs
The Planet Protector: Rethinking the way food is grown and made has the power to reign in climate change and protect the planet we call home. Cheer on sustainability with Yumna of Feel Good Foodie as she heads to Expo West and visits the Manitoba Harvest booth (#765) to share how hemp foods benefit both people and planet. FeelGoodFoodie.net Instagram: @feelgoodfoodie Sponsored by Manitoba Harvest
The World-Changing Woman: Gender, culture, age, heritage—it all the affects the way inspired brands think and use business as a force for good! Follow brand powerhouse Danielle Walker of Against All Grain as she meets up with woman-owned Bonafide Provisions (booth #5485), signs her newest cookbook—Danielle Walker’s Eat What You Love—at their booth (3/7 from 1-2 p.m.) and hits the stage for the Friday Keynote (3/8 at 9 a.m.). AgainstAllGrain.com Instagram: @daniellewalker Sponsored by Bonafide Provisions
The Plant Revolutionist: A plant-powered lifestyle has numerous advantages, and plant-based innovations keep pushing the boundaries and exciting a new wave of health enthusiasts. Join talented creator Edgar of Edgar Raw as he samples his way through the plant-based products on the show floor and heads to the Field Roast booth (#5021) to share his favorite recipe ideas. Edgarraweats.com Instagram: @edgarraw Sponsored by Field Roast
The Modern Consumer: Today’s connected consumer demands cleaner labels, healthy convenience, less sugar and more nutrition—and they’re getting it from forward-thinking natural brands! Follow Michelle of Nom Nom Paleo as she experiences Expo West, stops by the Primal Kitchen booth (#5582), and hits the stage at Connecting with the Changing Consumer (3/6 at 10 a.m.). Nomnompaleo.com Instagram: @nomnompaleo Sponsored by Primal Kitchen
The Modern Consumer: Today’s connected consumer demands cleaner labels, healthy convenience, less sugar and more nutrition—and they’re getting it from forward-thinking natural brands! Follow Michelle of Nom Nom Paleo as she experiences Expo West, stops by the Primal Kitchen booth (#5582), and hits the stage at Connecting with the Changing Consumer (3/6 at 10 a.m.). Nomnompaleo.com Instagram: @nomnompaleo Sponsored by Primal Kitchen
Five top health and wellness influencers were hand selected by Jessie Shafer, New Hope’s Director of Influence & Influencer Programs, to represent key themes and important initiatives at Expo West 2019 and invited to be members of Natural Products Expo West’s first Fab 5 Influencer team.
The five themes: The importance of organic, women and diversity in the industry, plant-based innovation, protecting the planet, and connecting with the modern consumer are central themes in Expo West sessions and events this year, and representative of the big ideas that industry thought leaders and forward-thinking brands are championing, too. Follow this start-studded team on their journey to Expo West and also as they sleuth out new finds from the show floor to share with their audiences.
Each Fab 5 team member will be creating a video at the sponsor’s booth that aligns with their category. New Hope Network partnered with INSPO, a company that specializes in influencer video creation. Look for the Fab 5 team videos to be shared by the Fab 5 influencers and right here on newhope.com on Friday, March 8, and follow the #ExpoWestFab5 hashtag to see what this team is up to at the show!
Click through the gallery to meet the Fab 5 Influencer Team for Expo West.
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