The future of supplements looks bright: From financial markets to self-regulatory initiatives

In this session, join U.S. Sen. Martin Heinrich, Houlihan Lokey's William Hood, CRN's Steve Mister, and NBJ's Thomas Aarts and Rick Polito as they bring to light current and projected consumer trends, financial markets and new political realities for the supplement industry.

April 20, 2017

4 Min Read
The future of supplements looks bright: From financial markets to self-regulatory initiatives

"There was a time when people would try to say that organics and supplements were sort of this niche elitist business, and I can tell you ... that you are now the mainstream and you are creating the jobs of tomorrow and you are meeting consumers where they want to be." 

—Martin Heinrich, U.S. Senator from New Mexico 

Part 1: Entering the mainstream


  • Founder of the NBJ Summit, Thomas Aarts, introduces the panelists and objectives for the session.  

  • U.S. Sen. Heinrich addresses how the natural products and supplement industry is important to overall health care. 

Part 2: Paradigm Shifts 


  • Aarts reveals 2016 sales by segment and channels. 

  • The top macro supplement trends from 2016 to 2018. 

Part 3: Assessing the landscape 


  • NBJ Editor-in-chief Rick Polito discusses the "dark side" of the current political reality. 

  • Managing director of Houlihan Lokey, William Hood, introduces the financial landscape of the supplement industry. 

Part 4: Financial markets


  • Hood reviews major acquisitions, the key drivers of China's import market and the rise of probiotics. 

  • Hood gives ideas as to what the future of supplements will bring in the financial sector.

Part 5: The Online Wellness Library (OWL) 


  • President and CEO at CRN, Steve Mister, introduces the OWL initiative.

  • How the OWL will demonstrate responsibility of the industry through self-regulation.

Part 6: The pendulum swings 


  • Why is the OWL critical for the industry?

  • How will the current administration and the new FDA commissioner affect regulations in the industry? 

This session—Supplements Today, Why the Future Looks Bright—was recorded at Natural Products Expo West 2017. Click "download" below to access the presentation slides. 

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