The most important element of a strong brandThe most important element of a strong brand
July 29, 2013
Who are you targeting with your organic granola? Moms looking to feed their families healthy breakfasts? Young professionals on the go? Extreme athletes? When launching a natural food product, be clear about which demographics you want to hit, and home in on those. Adam Butler, cofounder and director of collaboration at The Butler Bros, explains how successful brands accomplish this.
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