The Gist – Where’s the data on women?

A leading sports nutrition expert shares why evidence-based formulations are the future. Find out what she has to say about gender parity in research and more.

15 Min Listen

Welcome to The Natural Gist—a new biweekly series featuring hot takes in a short and sweet format. Each episode explores current questions and industry issues with your favorite co-hosts and notable guests.   

Our first question is: Where’s the data on women?  

While the CPG industry is championing the long-neglected category of women’s health, female-centric research is scrambling to catch up with the times. Though researchers continue to expand the foundation of women-focused research, gender parity in the research world is still an aspiration.   

In our inaugural episode of The Natural Gist, co-host Jessica Rubino and guest Susan Kleiner of High Performance Nutrition highlight the wealth of opportunity in today’s women’s health market. Catch this compact conversation to discover key areas of innovation and potential formulations for a more equitable future. 

In this episode:

  • 0:25 – Welcome to the first episode of The Natural Gist featuring Susan Kleiner.  

  • 1:40 – Susan shares her professional journey in sports nutrition.  

  • 5:35 – How to achieve gender parity in research.  

  • 8:50 – Susan outlines the current data and areas of innovation.  

  • 11:55 – The state of women-focused formulations. 

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.   

Interested in being a guest on The Natural List? Email us at [email protected]

Our guests 

Susan Kleiner, Ph.D
High Performance Nutrition  


Susan Kleiner is globally recognized as a trailblazer in nutrition and sports performance. During her three-decade career, she has improved numerous athletes’ and individuals’ performance and well-being, working with professional sports organizations such as the Seattle Storm, Reign, Supersonics and Seahawks and others. Her expertise and groundbreaking research in nutrition, health and performance have earned her a stellar reputation as a visionary educator and thought leader in the field. 

Susan is a highly accomplished professional in the field of nutrition, with a doctorate in nutrition from Case Western Reserve University School of Medicine in Cleveland, Ohio. She is also a registered dietician, a fellow of the American College of Nutrition and a certified nutrition specialist. She has served as an adjunct professor at the University of Washington School of Medicine and Case Western and an assistant professor at Duke University Medical Center.

She is the founder of the consultancy High-Performance Nutrition LLC; chief science officer for Electrolyte Boost; and lead scientific consultant for Artesa Global Inc. She has written 10 books, including Power Eating and The Good Mood Diet: Feel Great While You Lose Weight. As part of the Medical Education Exchange Team, a nonprofit that supports global health education by fostering international education partnerships, she teaches clinical nutrition to medical faculty and students in Vietnam.

Your host

About Jessica Rubino  


Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

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