Regenified’s Co-Founder Gabe Brown and Chief Marketing Officer Kristine Root dive into the restoration of ecosystems from the (literal) ground up.

We’re back from Natural Products Expo West with a wealth of expertise from some of the top innovators in the natural and organic industry! 

In today’s episode of The Natural List, Adrienne Smith and New Hope Network’s Senior Retail Reporter Douglas Brown sit down with Regenified’s Co-Founder Gabe Brown and Chief Marketing Officer Kristine Root to learn about Regenified’s Regenerative Agriculture Certification, how they measure success on farms and possible roadblocks preventing more farmers and ranchers from going regenerative. 

Tune in to hear about some of the brands committed to Regenified. From a prominent American whiskey to a natural bath products company, regenerative is making its way down the supply chain! 

In this episode:   

  • 0:50 – We’re live from the Natural Products Expo West show floor! 

  • 1:30 – A big welcome to Gabe Brown and Christine Root from Regenified and guest host Douglas Brown from New Hope Network. 

  • 2:05 – What is Regenified? 

  • 4:55 – How to explain regenerative agriculture to consumers. 

  • 9:00 – Gabe walks us through his regenerative journey. 

  • 13:10 – Regenified’s method for measuring and quantifying success on farms.   

  • 14:50 – Let's learn about the range of brands committed to Regenified. 

  • 17:50 – Distilleries and wineries leaning into Regenified certification. 

  • 20:20 – Christine recounts how Pacha Soap Co’s regenerative journey started on the show floor at Expo West. 

  • 23:10 – Four key contributors and their respective roles in the regenerative system. 

  • 25:40 – Gabe highlights three potential roadblocks for farmers and ranchers. 

  • 28:30 – It's time for The List! 

Brands featured in this episode’s segment of The List: King Arthur Baking Company’s Regeneratively-grown Climate Blend Flour, La Tourangelle and Pacha Soap Co. 

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.   

Our guests

Gabe Brown 

Co-Founder, Regenified 

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Gabe Brown, a pioneer in the soil health movement, co-founded Brown's Ranch, a 6,000-acre farm in Bismarck, North Dakota, dedicated to regenerating natural resources. Managing native perennial rangeland, pastureland, and cropland, Gabe and his wife, Shelly, emulate nature's processes. Their holistic approach integrates grazing and no-till cropping systems, showcasing a rich diversity of crops and all-natural grass-finished meats. This commitment has garnered global recognition, earning prestigious awards and attracting over 2,000 annual visitors. Gabe, a best-selling author and influential agricultural leader, continues his impact at Regenified, Understanding Ag, LLC, and the Non-Profit Soil Health Academy, promoting healthy ecosystems worldwide. 

Kristine Root 

Chief Marketing Officer, Regenified 

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Kristine Root is a seasoned marketing and branding strategist with nearly two decades of experience championing sustainable food movements. In her role at Regenified, she leverages her extensive expertise in branding and growth marketing to empower brands towards a regenerative future. Kristine's journey includes founding Socha Branding, where she directed strategic initiatives for visionary leaders in the food industry.  

Her roles in board leadership at Slow Food Denver and Colorado Food Works highlight her commitment to driving change in sustainable food practices. Kristine's passion for social good and deep-rooted knowledge of natural food align perfectly with Regenified's mission to transform agricultural landscapes into regenerative havens. Kristine holds a BA in Marketing Communications from Gustavus Adolphus College and digital marketing nano degree from Udacity. 

Your hosts 

About Adrienne Smith  

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Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. 

About Douglas Brown 

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Douglas Brown worked as a full-time journalist for daily newspapers and magazines for more than 20 years, including six years covering the White House and Capitol Hill and a decade writing about food and agriculture for The Denver Post. He now serves as New Hope Network's senior retail reporter, covering a broad range of industry sectors. 

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