The number-one way to make your product appeal to buyers

November 14, 2014

Bottom line: You need packaging that says it all. If a retailer buyer has to work to suss out your natural product’s main attributes, you won’t get far. Chris Burkheimer of Healthy Living Market in Burlington, Vt., spells out what effective packaging entails and why it’s a must-have for any new item he’ll consider for his store. 

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