September 17, 2013

The secret to consumer loyalty

You won’t go far in the natural products industry if you don’t have happy customers. Once you’ve built a solid following, how do you nurture those relationships? The answers are staring you right in the face—literally. The people you work alongside every day—even you—are your customers too. (Hey, your all-natural moisturizers are so great, your whole team uses them, right?) So what do YOU want from a natural products company? Margot Moore, chief strategy officer at Hyland’s, shares expert advice for nourishing customer relationships.

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