This woman-founded business innovates organic date sugar and pomegranate syrup to offer nutrient-dense natural sweeteners. Watch Samantha Abramson's interview.

April 27, 2023

Samantha Abramson, CEO of Just Date, believes that sweeteners can make consumers feel happy and can be good for them. Such sweeteners are nutrient dense, made from real fruits and good for the planet!

This woman-founded and woman-owned business is taking on the issue of harmful refined sugars by innovating all-natural sweeteners such as organic date sugar and pomegranate syrup that taste delicious and avoid those sugar crashes. Using organic upcycled dates and securing a local farmer partner in Tunisia, Just Date's leaders are mindful of the environmental impacts of their business while they create a supportive environment for their employees at home.

Learn more about this company and the unique challenges it faces as a woman-owned business, get insights into its innovation process and hear how Abramson prioritizes the company's culture of flexibility and well-being while being successful.


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