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Watch: Natural Products Expo East Buyerside Chat with PCC Markets

PCC Community Markets' expert merchandisers join New Hope's Jessica Rubino to offer insights for brands headed to Expo East.

3 Min Read
Merchandisers from PCC Markets talk about what they want to see from buyers at Natural Products Expo East 2023

Based in the Pacific Northwest, PCC Markets’ purpose- and integrity-centric approach to retailing has provided thousands of mission-minded natural products brands the opportunity to develop their distribution strategies while staying true to their values. So what does this standout retailer look for at Natural Products Expo East? Cozy up buyerside for this discussion with Noah Smith, grocery merchandiser, and Steven Jamieson, health and body care merchandiser, as they provide actionable advice for companies looking to stand out in Philly this year.

Watch the full interview via LinkedIn, now available on demand. 

Meet the speakers

Noah Smith
Grocery Merchandiser at PCC Community Markets


Noah Smith has over 30 years of grocery experience in a variety of roles including retail, merchandising, product procurement, category management and vendor relations. He has been with PCC Community Markets since 2006. 

Steven Jamieson
Health and Body Care Merchandiser at PCC Community Markets


Steven Jamieson, who has been with PCC Community Markets for nearly 10 years, is the lead merchandiser for the Health and Body Care (HBC) team. His responsibilities include managing and nurturing relationships with hundreds of vendors in addition to mentoring and leading the co-op’s wellness staff across its 16 locations. Steven and his team work to ensure that PCC carries the cleanest HBC products that have the same integrity and outstanding quality as the food on the co-op’s shelves. The co-op has some of the highest ingredients standards in the nation: It bans more than 500 common ingredients found in personal care products that major retailers carry. 

Steven’s connection to the co-op started at a young age; he grew up raising fruits and vegetables on his grandparents’ ranch in Washington state. He has a bachelor's degree in nutrition and culinary arts from Bastyr University, a private, nonprofit university with campuses in Seattle, Washington, and San Diego, California.

Jessica Rubino
VP, Content at New Hope Network


Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.   


Natural Products Expo East Logo

Natural Products Expo East Logo

Natural Products Expo East begins Sept. 20 at the Pennsylvania Convention Center in Philadelphia. In addition to the traditional education sessions and trade show, New Hope's Innovation Experience debuts this year. Attendees can enjoy the Harvest Festival, Pitch Slam, a Fun Run through the streets of Philly and a concert with Grammy Award-winning musician Wyclef Jean. Learn more about Expo East's agenda, exhibitors, retail buyers and registration.


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