Webinar: The Importance of Diversity on Corporate Boards
TIG Brands Founder Elliot Begoun speaks with leaders of the Women on Boards project about the importance of having a diverse board.
In the second Natural Products Business School x TIG series workshop, "Be the Change You Want to See," Elliot Begoun discussed the importance of diversity, equity, and inclusion (DEI) and environmental social governance (ESG) in the natural products industry. Elliot explains that DEI and ESG play a significant role in how companies present themselves to the world. We still often find today a lack of diversity in boards of directors, particularly in the natural products industry, despite the industry's diverse founder and consumer base.
In this follow-up webinar to the "Be the Change You Want to See" workshop Begoun is joined by Kathryn Flouton and Chris Mahoney, representing the Women on Boards project. The Women on Boards project aims to provide qualified women to sit on more consumer boards.
Together they discuss why a board of all middle-aged white males may have oversights and lack awareness of consumer trends and competitor actions. Female decision-makers, who are often the primary purchasers of consumer products, possess firsthand knowledge through their interactions with brands and consumers. Ignoring these perspectives can lead to missed opportunities and hinder a company's success.
Watch now to hear Begoun, Flouton and Mahoney's discussion on the need for diversity in the natural products industry board directors to understand consumers better, connect with more, make informed decisions and drive business growth.
Check here to learn more about the next Natural Products Business School x TIG LIVE workshop.
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