November 11, 2013

What contract manufacturers want from you

We often discuss attributes that startup natural products companies should seek out in contract manufacturers. Well, guess what? Co-packers look for specific things in entrepreneurial brands. This is a partnership, and so expectations must be laid out and met by both parties if it’s ever going to work. Gene Quast, vice president of sales and marketing at Century Foods International, offers expert advice to guide brand owner–contract manufacturer relationships.

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