June 26, 2013

What marketing claims CAN'T I make?

If Susie from Seattle says your organic superfruit smoothies have cured her diabetes, that’s great—but don’t use her testimonial on your brand’s website or you could be in hot water before business even gets off the ground. Steve Taormina, standards director at New Hope Natural Media, explains some surprising things you can’t do when marketing natural products. 

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