What regenerative farmers in America want brands to know

NBJ Editor-in-Chief Rick Polito and sixth-generation Iowa farmer Andrew Pittz share their experiences and top takeaways from interviewing regenerative farmers across the Eastern United States.

November 6, 2018

1 Min Read
What regenerative farmers in America want brands to know

“The farm isn’t there to supply the brand. The brand is there to support the farm—to give a place for this soil to be used, for the animals to be cared for; that’s the end user.” —Rick Polito, New Hope Network


  • Why it is crucial for brands to support regenerative agriculture. 

  • The natural products industry must lobby Congress on agricultural policy to expand regenerative practices.

  • Standards for regenerative agriculture must be high to have value.

This session—The Road to Natural: Regenerative Ag in the Ground Right Now—was recorded at Natural Products Expo East 2018. 

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