When Pat Crowley asked how to save water, he heard crickets

Chapul, creators of the first insect protein to the U.S. market, talks startup challenges

Bill Giebler, Content & Insights Director

September 20, 2016

Inspired by the goal of providing a more sustainable water supply for future generations, Pat Crowley, a former agricultural water planner, started making protein bars out of crickets. As Crowley explains to New Hope Network’s Bill Giebler at Natural Products Expo West 2016 Business School, the only reason we don’t eat crickets in the U.S. is cultural. Hear how Crowley went about changing consumer perception in order to spread an idea.

About the Author(s)

Bill Giebler

Content & Insights Director, Nutrition Business Journal

An award-winning writer and natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and organic textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler reports on dietary supplements and food and agricultural trends and opportunities across New Hope Network properties.

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