Why natural product packaging is so important

June 3, 2013

New Hope logo in a gray background | New Hope

You can make the tastiest organic crackers anyone’s ever snacked on. But if you package them in a boring box, who will ever know? Experts agree: Packaging matters. Take it from Liz Myslik, executive vice president of brand management at Fresca Foods, who shares why this is one business decision you can’t afford to overlook.

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